Consumers Can Get Lucky at The 711 Club; Wake Up with a Hot Brazilian

7-Eleven® Stores Put New Brazilian Coffee Blend in the Limelight with ‘Hot’ Online Game

Screen shot of 7-Eleven® stores new, interactive online game to promote company’s Brazilian Bold coffee.   Take a chance, pick a “hot date” at The 711 Club.

DALLAS  (Oct. 7, 2009) – Taking convenient pick-up to a new level, 7-Eleven debuts a virtual dating game, which challenges consumers own “game” for a chance to wake up with a Hot Brazilian… cup of coffee. 

Launched today, the game whisks players away to Rio Janiero’s exotic 711 Club, where they select a hot “date” from a group of sexy women and men.  Game play involves navigating various nightclub scenarios by selecting the correct humorous “pick-up lines” from a multiple choice list.  Players earn “mojo points” for each correct answer, as well as through other nightclub challenges.   Sufficient “mojo” earns players an invitation to “Wake-Up with a Hot Brazilian” via a downloadable coupon for 7-Eleven’s Brazilian bold coffee and a map to their nearest store location. 

Other features include:

• A dance-off game giving players a chance to show their moves by trying to stay in-rhythm with their date
• The opportunity to share “pictures” and brag about the experience to friends

About Brazilian Bold Coffee

7-Eleven’s Brazilian Bold coffee brings the unexpected - an even bolder, richer coffee usually only offered in coffee houses. For coffee-drinkers who prefer stronger, darker brews, Brazilian bold coffee is a premium roast of highest quality featuring only select beans from the high mountains of Central and South America. It has a robust taste at a reasonable price.

About 7 Eleven, Inc.

7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses some 7,850 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,600 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine’s Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program.

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